Naughtyfish: (Insiders) Identity

Here is yet another example of great work from Sydney-based Naughtyfish. This brand identity was developed for (Insiders), Sydney Opera House’s membership program.

Naughtyfish_Insiders_001

The assignment was to evolve the (Insiders) identity to meet the changing focus of the program and to represent the shifting perceptions around the SOH brand – most importantly that the House should be experienced, not just admired. We positioned (Insiders) as a retail product, with greater focus on communicating the value proposition for members. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.

Naughtyfish_Insiders_00

Naughtyfish_Insiders_01

Naughtyfish_Insiders_02

Naughtyfish_Insiders_03

Naughtyfish_Insiders_04

Naughtyfish_Insiders_05

Naughtyfish_Insiders_06


Design Work Life

Leave a Comment