Apple TV’s future growing less ambitious with new Time Warner app, say reports


As we’ve heard for the past month, Apple and Time Warner Cable are close to inking a deal that would bring a TWC app to the Apple TV’s homescreen — for the first time bringing live TV broadcasts to the device. But some recent reports are bringing things into sharper focus, giving us some more insight into what the future of Apple’s service is going to look like.

Earlier this week, the New York Times wrote that the app would allow “some of the company’s 12 million subscribers to watch live and on-demand shows without a separate set-top box.” Today, Bloomberg adds that “while the deal would add a Time Warner app, that just means viewers won’t have to switch from Apple TV back to their cable box: They’d still need to…

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