Twitter creates fake tweets from real users to promote new product


In a miscalculated marketing decision, Twitter apparently decided to use its users to promote its new TV ad targeting platform — picturing them tweeting things they didn’t tweet. SF Gate reports that in a post on Twitter’s advertising blog, the company posted a screenshot of users Subhash Chander, William Mazeo, and Neil Gottlieb singing the praises of an imaginary ad for something called Barista Bar. The bogus tweets (e.g., “I wish I could make fancy lattes like in the @baristabar commercial”) have since been removed, replaced with tweets from TwitterAds employees, but SF Gate reports that the original post had already been tweeted by the official @twitterads account, retweeted to some 1.5 million users’ timelines.

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