Samsung ships twice as many smartphones as Apple, but smaller brands chipping away at lead: IDC


As the smartphone market continues to grow, smaller companies are continuing to gain on the industry’s biggest manufacturers. That’s the message from research firm IDC, whose latest shipment estimates show a measurable market share drop of 1.8 percentage points for Samsung and 2.5 for Apple, whose respective smartphone market shares now sit at 30.4 and 13.1 percent, respectivey. For the first time, that means that Samsung is now shipping more than twice as many smartphones as its closest rival, with 72.4 million units to Apple’s 31.2.

Despite the share drop from the two market leaders, the whole smartphone industry grew by over 50 percent from a year ago, says IDC. The biggest recipients were LG and Lenovo; both companies’…

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