H&M finally opens US web store


The second largest clothing retailer in the world has just launched its US online store today. H&M has offered online shopping in a handful of European countries, but until today the only way to purchase the brand’s ever-popular affordable clothing in the US was from one of the company’s nearly 300 physical stores. The company has twice previously committed to opening up its online shop, first in 2011, but both times management decided to pull the plug after citing logistical and security issues.

Those two failed attempts and today’s ultimate launch serves as a reminder of just how difficult it can be to set up a profitable online shop in the US. Retailers like Amazon have made online shopping for all sorts of goods seem commonplace,…

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