Sony bucks inexpensive soundbar trend with $1,299 HT-ST7


Manufacturers like Vizio, LG, and Sonos are aiming for the average consumer with their respective home theater soundbars, and for good reason: the market is taking off. Sales of space-saving soundbars are rapidly outpacing traditional “home theater in a box” solutions. And now Sony is offering up its latest take on what a soundbar should be, but the company is taking a decidedly different, pricier path. Under the belief that consumers appreciate and will pay for top-notch audio quality — even in a soundbar form factor — Sony is today introducing the HT-ST7, a $ 1,299 unit that it says has been designed with equal focus on music playback and movie immersion.

Designed for optimal music and movie performance

For the former, Sony has…

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