Smart trash can knows how fast you walk and which smartphone you use

UK startup Renew is taking smartphone tracking to London’s streets with the help of its Wi-Fi-enabled trash cans. Already outfitted with advertising screens, a handful of the city’s 100 Renew Pods are now equipped with new “Renew Orbs,” which use Wi-Fi to track the proximity and speed of people walking past and identify the maker of their smartphone. As GigaOm points out, Londoners might be shocked to find they are being tracked, but many will be unaware that it’s happening without their permission.

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