Twitter hires former Google exec to drive movie, TV expansion

Twitter has hired Jennifer Prince, former head of Google’s media and entertainment ad sales, to expand its movie and TV partnerships. As Variety reports, Prince will hire a sales team to market Twitter as a valuable “social soundtrack” for televised events, and may look to branch into video games, as well. She officially starts her tenure as head of entertainment sales, based in Santa Monica, California, on August 19th.

Twitter has made several TV-focused moves over the past few months, striking a partnership with Nielsen in December, and expanding its Amplify program in May to push more targeted content to live viewers. Last week, the company reportedly began testing dedicated TV “cards” that would appear in user timelines to…

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