Zillow buys NYC-based apartment finder StreetEasy, points to further expansion

When it comes to renting or buying an apartment in New York City, you generally have two choices: trawl the no man’s land of craigslist hoping that you don’t get screwed, or use StreetEasy, the go-to destination to find a place to live in New York. Today, real estate listing giant Zillow announced that it is purchasing the seven-year-old startup for $ 50 million in cash.

StreetEasy rose to the lead in NYC’s intensely competitive real estate market by offering shoppers an easy-to-use tool to find listings without the help of an expensive broker. The site claims to have 1.2 million monthly active users and offers information for renters, buyers, and real-estate professionals. The purchase gives Zillow a foothold in the New York market,…

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