Mark Zuckerberg’s push to bring internet to the poor is business dressed up as charity

On Monday Mark Zuckerberg announced the formation of Internet.org, a partnership with some of the biggest players in the smartphone space, to bring internet connectivity to poor people in the developing world who can’t afford or access it yet. The group positioned itself as a charitable effort, but make no mistake: this is also a sober business move that puts Facebook and its friends in the smartphone world front-and-center to court the biggest group of untapped customers left on planet earth.

“It may not actually be profitable for us to serve the next few billion people.”By using the .org domain, the group not-so-subtly implies it’s a non-profit, and in fact numerous articles covering the launch of Internet.org mistakenly assumed…

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