Sony teases new flagship smartphone for September 4th

“The best of Sony is about to get even better.” That’s the promise the resurgent manufacturer is making in a new teaser advert. The ad shows close-ups of a phone that looks very similar to the Sony Xperia Z, which was marketed as “the best of Sony in a smartphone,” before promising a reveal at its September 4th event during the annual IFA conference in Berlin. A tweet from Sony’s Xperia Twitter account plays to expectations that the phone will be called the Xperia Z1.

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