A lot of thought and hard work goes into building a successful website. Today’s users demand fast load times, valuable content, professional aesthetics, and HTML5′s interactivity.
If you haven’t kept up with the latest trends in website design, you’ve probably seen your traffic dwindle. You may have even seen negative growth. That’s unacceptable in a world where most small to medium sized businesses rely on the Internet for selling products and communicating with their customers.
When it comes to building traffic and keeping visitors on your page, load time plays a primary role. The faster your site loads, the faster traffic will grow. Faster load times also mean lower bounce rates. If it takes more than a few seconds for a page to load, visitors bounce off your site and move on.
Of course, good website design isn’t all about the backend. You need a site that functions properly, but you also need designs that look appealing.
As good website design has become more important, it has also become more complicated. In the 1990s, a bright business owner could figure out how to make a simple website that would keep customers happy. It didn’t require much.
A lot has changed since then. The idea that a business owner could run a company and manage a useful website at the same time is absurd. That’s why so many companies have turned to professionals to help them meet their performance goals.
It turns out that hiring those experts makes sense. The numbers show just how important good design.