Say hello to Yahoo’s new logo. After changing its purple wordmark every day for the past month, Yahoo revealed the winner tonight. It’s part of an effort from CEO Marissa Mayer to give inject some fresh visual interest into the venerable tech brand, while keeping the familiar color and exclamation point.
It’s been a big year or so for the logos of prominent tech companies. Motorola, eBay, and Microsoft have all introduced new looks during that time. More recently, YouTube started using a different logo for its apps.
Yahoo put together a video (below) to show off the construction of the new logo, and if you’re interested in design opinions and a bit of the backstory leading up to the new design, be sure to head over to AdAge.