Fresh off the heels of a much larger company rebranding themselves, the folks over at iStock rolled out their new logo and rebrand today. The word “photo” was removed and they are now officially known as iStock.
They also clearly want the world to know that they are part of the Getty family by adding “by Getty Images” as their tagline. Getty acquired the Calgary, Alberta-based company back in 2006 for $ 50 million. Apparently many of their customers still didn’t know this.
The new logo was designed by Michael C. Place of Build based in London. The new rebrand seems to be a simplified yet stronger approach from the previous 8 year old logo with the camera icon. Dropping the “photo” from the brand also reflects their larger offering of vectors, illustrations, videos and audio files as well.
The redesign isn’t a complete surprise. To anyone who’s been paying attention, they’ve had their Twitter and Facebook vanity urls branded as iStock for a long time now. It was just a matter of time before we finally were able to see the new branding.
While the logo is unimpressive, it makes sense. However, my biggest pet peeve with it is that they are keeping the trademark and putting it in the most awkward spot.
What is the point? Getty Images is known for having an aggressive legal team to enforce their content (unlike their competitor) so you would think their legal team can enforce their trademark even if it’s not on their logo. Maybe Jonathan Klein should have a chat with Marissa Mayer?
As long as they don’t put an exclamation point on it, I think it will be just fine. What do you think? Would you have designed it differently? Feel free to voice your opinion in the comments below.