The designer’s guide to modern poster design

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At Notting Hill Gate tube station in 2010, building workers made a remarkable discovery. Sealed behind a brick wall, in a disused passageway, they found two entirely forgotten and surprisingly well-preserved displays of posters dating from the late 1950s. There were hand-painted ads for Pepsodent toothpaste, the Royal Blue coach company and the Ideal Home Exhibition, as well as posters for the latest films, including a particularly arresting image with giant red and blue feet, for The Horse’s Mouth starring Alec Guinness.
    


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