Read more about How Re rebranded telecom company Optus at CreativeBloq.com
Re was commissioned to create a brand new identity for Optus, Australia’s second-largest telecommunications company. The launch of the rebrand will coincide with a range of improvements and innovations in Optus’ products, service, network and billing. The aim: to help turn it into Australia’s most-loved service provider. Re’s creative director Jason Little and designer Alex Creamer talk us through the process.