Nokia racks up the retweets by poking fun at Apple’s iPhone 5C

Last week, as Apple was announcing the iPhone 5C, its first colored iPhone, Nokia’s marketing team took a moment to poke fun at the company’s latest innovation. A tweet posted to the Nokia UK account simply said “thanks, Apple” and was accompanied by an image of the rainbow-hued Lumia family alongside the text “imitation is the best form of flattery.” In the never-ending smartphone wars, it was the perfect fodder for Microsoft and Nokia fans to poke fun at Apple — and it has turned into one of the most successful branded tweets ever. The tweet has racked up over 38,000 retweets, and Business Insider reports that Twitter confirmed Nokia’s tweet is in the “top echelon” of marketing tweets in the site’s history.

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