Saatchi & Saatchi’s supersized video game

Read more about Saatchi & Saatchi’s supersized video game at CreativeBloq.com


youtube: slETbZ7FIs0 Saatchi & Saatchi Italy has come up with an impressive way to promote the new Lexus IS Hybrid: in ‘Trace Your Road’ it put 10 competition winners into the Lexus’ passenger seat to draw their own racetracks on a touch tablet.
    




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