Apple takes ‘best global brand’ title from Coke as tech consumes pop culture

The latest edition of an influential annual report sees technology companies further staking their claim to some of the world’s most important brands. Interbrand now names Apple as the most valuable brand in the world, with Google in second place; Coca-Cola, which took the top spot in all thirteen previous reports, must settle for third. IBM and Microsoft round out the top five, and Samsung switched places with Intel to come in at eighth. Facebook is the biggest riser in 2013, jumping to 52nd place from last year’s 69th.

“Tech brands continue to dominate Interbrand’s Best Global Brands report,” the consultancy firm said in a press release, “underscoring the fundamental and invaluable role they play in consumers’ lives.”

Apple’s brand…

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