Include a Picture
Posts and ads that have unique photos are more likely to get attention than plain text posts. Even though videos are twelve times more likely to be viewed and shared than average text articles, they still get higher share and view rates when they include a sharp image. Internet users tend to be more visual, and they like seeing a sample of what they’re about to click on. So make sure that the picture you use in your marketing accurately reflects what they will find when they click the link.
Keep Social Media Ads Short
According to Buddy Media Research, posts that were 80 characters or shorter had increased engagement rates of more than 25 percent. It did not seem to matter what the ad was about. People are more inclined to read the shorter posts regardless of whether they are about a wireless POS printer or the latest new weight loss technique. Obviously, having a fascinating topic will increase the likelihood more, but keep it short.
As surprising as it may be, remembering that your customers are people and respond to emotions is key to increasing the effectiveness of your marketing plans. Focus on a single emotion that you want to instill in your ads and promotions. Then make sure that you develop on that. The emotion should not just be any emotion. Look for emotions that actually connect to the product that you’re selling or promoting.
Be Cautious of URL Shorteners
If you have a good domain name, you will want to avoid using URL shorteners. While URL shorteners were quite popular for a time, they have started to become less effective, primarily because people are starting to get suspicious of them. It’s particularly bad to use them on Facebook. According to Buddy Media, people are leery of clicking on disguised social media links because they don’t know where it will lead them. Using an actual clear brand, on the other hand, allows you to show that you are contacting them from a legitimate site and aren’t actually trying to scam them or send them off to get a virus.
Increasing the effectiveness of your eCommerce marketing is important for getting the most out of your time. Make sure that you incorporate a picture in all of your promotions, posts, and ads. It increases the viewing rates and the viewability. You will also want to make sure that you keep all of your social media posts short. Ideally, they should be less than 80 characters. Additionally, you should incorporate emotion to connect with the customers. You must also be cautious of URL shorteners as these are now becoming associated with spam, reducing the effectiveness of the link.