In a bid to stay independent, Foursquare rolls out self-service ads for small business

The Sky Room bills itself as New York’s highest luxury rooftop bar, offering a spectacular view of the city along with pricey cocktails. But it can be tricky for most tourists to find. “We’re a five-minute walk from Times Square, but most visitors don’t walk down this way, and even when they do, they don’t look up and realize we’re here,” says David Feit, the Sky Room’s marketing director. “With Foursquare, we’re able to reach people nearby who are looking for something unique to do. And most importantly, since its based on check-ins, we only pay for reaching customers who actually walk through the door.”

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