AT&T tries to reel in tablet users with new $5 day pass and three-month data plan

In a bid to get more tablets connected to its network — however briefly — AT&T today announced that it’s launching $ 5 day passes that will offer 250MB of data to tablet owners. The plans can be purchased and enabled directly from tablets that offer cellular connectivity, and AT&T is positioning the day pass as an alternative to iffy hotel Wi-Fi service. Another new plan lets users pay $ 25 to receive 1GB of data that can be used at any point over a period of three months.

“We really think that a Wi-Fi only tablet is good, but it is not good enough,” said AT&T senior VP Chris Penrose at the GigaOm Mobilize conference. Costs of integrating cellular capabilities into tablets have fallen, said Penrose, so there’s little excuse for…

Continue reading…

The Verge – All Posts

Leave a Comment