You can afford your Sriracha obsession because of this man

Sriracha is everywhere, but David Tran — CEO of its maker, Huy Fong Foods — would hardly know it. In a profile of Tran, Quartz describes the reclusive CEO as caring far more about making a good hot sauce than simply making profits. Despite rising ingredient costs and increased demand, Tran hasn’t once raised the wholesale price of Sriracha. The goal, he tells Quartz, isn’t to be a billionaire, just “to make enough fresh chili sauce so that everyone who wants Huy Fong can have it. Nothing more.”

Tran is almost obstinately against focusing on profits, according to Quartz. He doesn’t know how widely his star product is being sold, doesn’t advertise, and has turned down various buy-out offers. “People who come here are never…

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