Food substitute Soylent raises $1.5 million ahead of planned US launch in December

Food substitute Soylent has secured $ 1.5 million in investment. The nutrient-dense semi-goo has been backed by investors including Reddit co-founder Alexis Ohanian and venture capital firm Andreessen Horowitz, who previously invested $ 80 million in Twitter and helped sell Skype to Microsoft for $ 8.5 billion.

Soylent is made from rice protein, olive oil, starch, and a host of vitamins and nutrients theoretically balanced to provide a healthy human diet. The concept was dreamt up by entrepreneur Rob Rhinehart while he was working on a new wireless networking system for the developing world and found himself considering food efficiency. The food substitute has already secured more than a million dollars through an online…

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