LG and Samsung’s new smartphones put design behind the curve

Currently, smartphones almost universally follow a single form: a rectangular slab with a flat, equally rectangular display. In recent weeks, we’ve seen signs from LG and Samsung that things could be changing soon.

Earlier this month Samsung announced the aptly named Galaxy Round, a phone that features vertical edges curved towards you. The news was swiftly followed by LG’s announcement of the G Flex, which in contrast to Samsung’s handset is deeply curved on a horizontal axis, casting the silhouette of a sleek techno banana. Both handsets are currently only destined for Korean shelves, however, and many have written off the advent of curved displays as yet another marketing gimmick. So why have two separate entities announced…

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