Starbucks builds a better paper cup for tea drinkers

Last week Starbucks opened a Teavana tea bar in New York City, the first step towards creating what it hopes will be a counterpoint to its enormously successful coffee locations. Before being bought by Starbucks last year, Teavana had primarily been known for retail shops that sold tea and supplies — but didn’t serve the drink. With the tea bar concept, Starbucks had to rethink some of the most basic elements of its successful formula for a different kind of customer — including the paper cup itself.

FastCoDesign takes a look at the result of Starbucks’ design efforts. The goal was to make a cup that felt more like drinking from china than a flimsy, on-the-go piece of cardboard. Double-walled insulation was built into the cup…

Continue reading…

The Verge – All Posts

Leave a Comment