Meet the first company cashing in on its Google Glass app

The exciting promise of Google Glass was that it would be a wearable technology allowing users to merge the physical and digital worlds, to craft a layer of information on top of what the user was seeing around them. So far, however, most of the apps on the platform have simply transplanted the functionality of their smartphone software to a screen much closer to your face. The New York Times and Twitter, for example, push updates users can scan hands-free. But there is one company playing with the possibilities Glass provides for augmented reality — and making some money to boot.

The Fancy is a New York ecommerce startup know for its ties to the world of high fashion and luxury goods. Its Glass app allows users to snap a picture of…

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