Rdio lays off untold number of employees to ‘ensure a scalable business model’

Rdio is today feeling the effects of its ongoing war with Spotify and other music streaming services. The company has confirmed layoffs that affect a number of employees — up to one-third of its entire staff, according to TechCrunch. Rdio says the unfortunate move will ultimately help “improve its cost structure and ensure a scalable business model for the long-term.” Rdio isn’t revealing any specific numbers to counteract the bad news, but the company insists things are looking up. “Since the end of last year, we’ve tripled our number of new users,” a spokesperson told TechCrunch. Rdio also says that 90 percent of users now subscribe to its $ 9.99 unlimited streaming plan, a healthy conversion rate by any standard.

But clearly Rdio…

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