Why graphic designers need to embrace strategy

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In the October issue of Computer Arts, design commentator Adrian Shaughnessy wrote an article – ‘Why designers should give branding back its soul’ – arguing that brand identity design should be taken out of the hands of strategists and returned to graphic designers. As someone who trained as a graphic designer and who is choosing to specialise in identity design, I thought it as an opportunity to share some of my thoughts and opinions on branding and identity design.
    




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