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We see brands everywhere adorning the walls and products of daily life. They have become another layer in our field of vision. The ones that tend to illuminate more than others have a sense of humility and resonance – there is something dynamic and humane about their narratives. I’ve often noticed that the brands I fall in love with are the ones that keep on changing with the times. Deep down, though, we’ll never truly break away from a static device. Rather, we’ll evolve its status in our social bubbles.