Read more about The art of exploding denim at CreativeBloq.com
G-Star and Rankin had a clear vision in place from the start and they provided a very detailed brief including a storyboard. Rankin is an outstanding photographer and we were very respectful of that. He knew what he wanted – our job was to translate his vision into something real. While some projects require lots of creative input, others are more focused on the technical side. Here, our job was to find technical solutions.