AT&T goes after T-Mobile with lower off-contract plan pricing

AT&T is announcing changes to its Mobile Share line of wireless plans today, rolling out a new “Mobile Share Value” structure on December 8th that offers subscribers a discount on service if they’re not on a hardware contract. It’s not as simple as a straight discount off the current plans, though; AT&T has actually tinkered with virtually every aspect of the Mobile Share pricing model. While many subscribers stand to see a modest price drop on their bill, some data buckets have actually gone up. Meanwhile, the company is standardizing its fee for each smartphone that you attach to a Mobile Share bucket — a flat $ 40 instead of the $ 30 to $ 50 it charges now, depending on bucket size. And notably, if the phone is off-contract, you buy it…

Continue reading…

The Verge – All Posts

Leave a Comment