Read more about Chase the rainbow and reap the design benefits at CreativeBloq.com
It’s drizzly, it’s grey, everyone is wearing black and I’m a Celebrity is back on the telly, tempting me with the lush green Australian rainforest and its vast, bright blue skies. I’m sick of the dullness of winter. I need some colour. My desire for colour isn’t only at this time of year either, I crave it all year round – in fact I’d go so far as to say I draw energy from it. Brands can benefit from our desire for colour too. It can help keep conversations intriguing, energetic and rewarding.