Chase the rainbow and reap the design benefits

Read more about Chase the rainbow and reap the design benefits at CreativeBloq.com


It’s drizzly, it’s grey, everyone is wearing black and I’m a Celebrity is back on the telly, tempting me with the lush green Australian rainforest and its vast, bright blue skies. I’m sick of the dullness of winter. I need some colour. My desire for colour isn’t only at this time of year either, I crave it all year round – in fact I’d go so far as to say I draw energy from it. Brands can benefit from our desire for colour too. It can help keep conversations intriguing, energetic and rewarding.
    




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