Treadwear : Car Tire Sewn into Fashion

Carl Gerarld Elkins is a graphic designer and digital artist with photographer Mierswa-Kluska created a series of photographs call Treadwear. Those models wearing whimsically designed tire costumes to underlying themes in the Goodyear product line, namely: strength, robustness and armor to promote the strength of Goodyear tires.                …

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