Samsung shows just how awkward life can be in its latest Galaxy Gear ad

In Samsung’s world, the quickest way to a woman’s heart is through your Galaxy Gear smart watch.

The tech industry has become well known for its odd, tone-deaf advertisements, and Samsung’s latest is no exception. In a new two-and-a-half minute lifestyle ad, two men on a ski lift compete for the attention of a woman sitting between them. One man has a Galaxy Gear, while the other does not. The man with the Gear snaps pictures of his new crush, asks her to repeat her number out loud so his Gear can record it, and follows her down the mountain and he takes pictures of her. It’s a creepy affair.

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