Read more about Erika Hall on problem solving in web design at CreativeBloq.com
Please introduce yourself. I’m a problem solver. I love analysing and solving problems for people: the thornier the better. That’s why co-founding a strategic design studio like Mule was ideal. It’s hard to define exactly the kind of work I do. The title we came up with for me is director of strategy. I oversee the research, content strategy, information architecture and interaction design parts of our work: in essence, all of the more analytic parts of brand strategy and interface design.