Dell touts its humble startup soul in new ‘Beginnings’ ad spot

Dell’s no longer a public company, and in a new effort to shed its behemoth corporation image, the company’s playing up its humble beginnings from Michael Dell’s mini fridge-clad college dorm room. That takes the form of a one-minute ad spot called “Beginnings” that shows where various businesses were started, a list that includes both tech and non-tech companies alike. TripAdvisor, Skype, Dropbox, and Salesforce are featured, along with Whole Foods and Under Armour. Notably, there’s no Apple, which famously began in Steve Jobs’ garage, and that Michael Dell once suggested be shut down.

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