Skydivers share their view from above the clouds in stunning Sony ad

Too many special effects are made with computer imagery these days, so it’s easy to assume that much of Sony’s new ad for its Alpha 7 and Alpha 7R cameras is little more than a gorgeous cutscene. But the truth is far more impressive: to make the spot, Sony sent a team of highly skilled skydivers about 15,000 feet in the air and filmed them in slow-motion as they plummeted toward the ground. The choreography was all carefully rehearsed beforehand, allowing the filmmakers to shoot the entirety of the minute-long spot in just nine takes.

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