Grocery stores push coupons to iPhones with iBeacons

Late last year, Apple outfitted 254 of its US stores with small, low-power Bluetooth transmitters. Called iBeacons, the transmitters work in tandem with iPhones running iOS 7 and the Apple Store’s dedicated app to provide users with very precise location information and guides to getting the most of their shopping trip. Now a company called inMarket is the bringing the technology to provide a group of US grocery store customers with deals, reminders, and rewards.

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