Why design for web and apps is all about context

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Until recently, advertisers have understood one thing better than web and app designers: context. Advertisers have had to be context-sensitive to when and how they present ads. They have people that specialise in determining when and where their content should be shown, because without any context an ad is worthless: showing a commercial for a gas/oil company during a televised documentary on an oil spill, or a bacon ad placed within a story about PETA are examples of advertising dollars wasted.
    




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