Tumblr now lets you mention and link to specific users inside posts

As Tumblr evolves from blog network to modern social network, it is today adding a long-awaited feature: user mentions. When you type an @ symbol into Tumblr’s compose screen, a new field auto-populates a list of usernames so you can directly refer to specific profiles when you write about them. When somebody mentions you, a new notification will appear inside your Activity page.

The feature isn’t a major addition to the site, but is indicative of Tumblr’s increasingly contextual user experience. What was once a quick way to post text and photo posts is now a social network with a notifications page, user “profiles” you can link to, and a news feed many media publications leverage to spread news. Instagram notably also added the…

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