Ex-Vertu designer launches iBeacon competitor for Android

Location-aware advertising was thrown into the spotlight last year when Apple launched its iBeacon service in 254 stores. iBeacon uses Bluetooth transmitters to push alerts to shoppers’ phones as they walk around Apple stores and other retail outlets. Foursquare launched a similar service that tracks your location and pushes alerts to your phone when it detects you are near something of interest. Datzing, a new service developed by ex-Vertu designer Frank Nuovo and launching for Android later this year, promises to take that idea even further by making it easier for businesses and groups to broadcast messages to passersby.

Datzing’s system essentially behaves the same way as Apple’s iBeacon: when a user is in range of a beacon, their…

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