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A redesign is a matter of course for websites. Software platform Hubspot’s survey of hundreds of consumers, marketers and agencies found that 68 per cent completed a website redesign within the last 12 months. There are currently over 739 million existing websites (which increased 22 million compared to the previous month according to internet services firm Netcraft). So, if we apply Hubspot’s sample data to the entire spectrum, over 500 million websites were redesigned in the last year. This leads us to a (scientific) conclusion: website redesigns are massively important.