Amazon’s ‘Flow’ uses your iPhone’s camera to make a shopping list

Earlier this week, Amazon brought its “Flow” image recognition technology to the retailer’s main iOS app. The feature, which has long been available as a standalone utility, lets iPhone users add products to their Amazon shopping list simply by capturing them with the device’s built-in camera. Flow appears beneath the regular search bar, just below the “Scan It” option that lets you look up products by barcode. Once you enable it, the iPhone’s camera immediately turns on and Flow quickly gets to work. It analyzes the current frame for products sold by Amazon — you’ll know it’s working when blue dots start appearing throughout the scene.

From there, it automatically compiles a shopping list that includes any and all items it…

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