T-Mobile wins preliminary injunction against AT&T’s Aio Wireless over magenta color

A federal court has granted T-Mobile a preliminary injunction against AT&T subsidiary Aio Wireless on grounds that the low-cost carrier’s color scheme infringes on T-Mobile’s iconic magenta. In the decision, Federal District Court judge Lee Rosenthal writes that “T-Mobile has shown a likelihood that potential customers will be confused into thinking that Aio is affiliated or associated with T-Mobile based on the confused association between Aio’s use of its plum color and T-Mobile’s similar use of its similar magenta color.”

T-Mobile has staunchly defended its trademark on its magenta color before, and in a statement, the company says that this latest ruling “validates T-Mobile’s position that wireless customers identify T-Mobile…

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