10 outstanding uses of colour in branding

Read more about 10 outstanding uses of colour in branding at CreativeBloq.com


Colour theory is a central and often overlooked area of design. On a simple level, the colours on the warm side of the spectrum – such as red and yellow – are bold, uplifting and energetic, while their cooler counterparts, blue and green, exude calmness and feel more reserved. This is particularly relevant when it comes to branding: on an emotional level, in terms of how consumers feel when they look at it; but also on a practical level, in terms of market standout.
    




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