The fall and rise of Dutch design

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The question ‘What is Dutch graphic design now?’ is harder to answer than it used to be. The Netherlands, like London, has become a Mecca for designers seeking a highly creative place to work that offers many opportunities. Dutch graphic design was once unambiguously the creation of the Dutch. Now it’s produced by a multinational cast of designers who perhaps travelled there to study and stayed, or simply decided that it would make an ideal base from which to make a fresh start.

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