New branding is both logo-centric and camouflaged

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vimeo: 86319349 To launch new Norwegian general entertainment and lifestyle channel, TV6, London-based creative agency weareseventeen was commissioned to create a series of sophisticated and engaging channel idents. Covering architecture, food, and glamour, the priority was to create a recognisable logo, which weareseventeen cleverly camouflaged among the various elements featured in each animation.
    




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