What are the must-know trends in luxury branding?

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Branding in the luxury market is in a state of flux, says Tom Savigar – chief strategy officer and partner at trend forecasting agency The Future Laboratory – and design agencies need to respond accordingly to stay ahead of the game. Working closely with top brands such as Lamborghini, HSBC, Courvoisier, and BMW, Tom and his team consult on everything from strategy and market positioning to guidance on specific campaigns, as well as providing invaluable consumer insights.
    




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