How to brand a product that doesn’t yet exist: 5 pro tips

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youtube: hScXsWCW0uE At a VIP media event in New York City last April, Royal Caribbean International introduced the world to its spectacular new generation of Quantum-class cruise ships. As shown in a cinematic short film and visually breathtaking photographic imagery, the first-in-its-class Quantum of the Seas cruise ship will offer 16 decks’ worth of game-changing ‘firsts at sea’ to a total of 4,180 guests.
    




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